Winning Fashion Scholarship Fund Case Studies
I had the honor of being selected as a Fashion Scholarship Fund Merchandising Case Study Competition Scholar for both 2025 and 2024. I spent the past four semesters developing these two merchandising case studies. View my case studies below to learn more!
FSF 2025 Case Study: MyCoachtopia
For my 2025 FSF case study, I developed "MyCoachtopia," a Coachtopia bag collection featuring text-to-image generative AI technology. In partnership with the AI image generation tool DALL·E, MyCoachtopia technology offers a Coachtopia-specific text-to-image AI platform in which customers can input any pattern they’d like onto a MyCoachtopia bag. Ultimately, MyCoachtopia provides an advanced, consumer-facing custom design platform while adhering to Coachtopia’s principle value of sustainability.
FSF 2024 Case Study: Lululemon EcoAlign
For my FSF 2024 case study, I chose to develop a new sustainably-focused Lululemon apparel line concept, EcoAlign. Based on Lululemon’s popular athleisure line Align™, EcoAlign focuses on a new, innovative textile coating developed by the University of Toronto that simultaneously strengthens the apparel fabric and reduces microplastic emissions when washed. Additionally, EcoAlign aims to provide social initiatives such as a broader size offering and improved access to clean water for factory workers in Cambodia.
