The Fashion Show

The Fashion Show (TFS) is Iowa State's annual runway show and the largest student-run fashion show in the country. I most recently served as the Outreach Producer for TFS 2025 and thoroughly enjoyed promoting and leading TFS through this role! I have had the opportunity to serve as a Special Events Director, Philanthropy Director, and Social Media Committee Member with TFS. Take a look at my past four years with The Fashion Show!

Backstage with co-producers at The Fashion Show 2025.

Outreach Producer (Spring 2024-Spring 2025)

Parade runway show at TFS 2025.

TFS 2025 merchandise line photoshoot.

Backstage at TFS 2025 with representatives from Parade.

Parade x TFS collaboration & giveaway event on ISU campus.

Fundraising campaign platform and promotional video.

Presenting onstage at TFS 2025.

I had the incredible opportunity to spearhead The Fashion Show's external communications and community engagement efforts as Outreach Producer for TFS 2025. I am proud to highlight my key accomplishments in this role:

Guest Company Parade:

Invited and collaborated with representatives from intimates brand Parade for TFS 2025
Produced a Parade-branded runway show at TFS 2025
Hosted brand events across the ISU campus

$45,000 Raised:

Spearheaded a one-month fundraising campaign through community outreach and donor incentives
Raised nearly $45,000 for the organization, about $10,000 more than original goal

Merchandise Line Creation:

Collaborated with TFS Art Direction team to design and launch the TFS 2025 merchandise line inspired by the show's theme, Dreamscape
Sold over 500 units and generated more than $8,000 in profit

Class Engagement:

Led weekly two-hour classes of over 150 students to prepare for The Fashion Show 2025
Established 15 student-run committees by assigning 45 director positions and 100+ committee member positions

Backstage Management:

Helped oversee the styling, model management, and overall communication of the Parade-branded section of the runway show
Dressed, choreographed, and queued 25 models during the show and dress rehearsals
Coordinated with TFS directors for the run of show

Creative Direction:

Directed TFS 2025 promotional merchandise photoshoot
Directed and scripted informational video for the fundraising campaign webpage

Case Study Prompt Creation:

Communicated with a local business, The Slow Era, to write a case study scholarship competition prompt for students to compete in

Special Events Committee Director (Fall 2023-Spring 2024)

Venue and turnout for Fashion's Night Out 2024.

Meet the Judges panel decorated with personalized gift boxes.

Special Events Committee at the Launch Party 2024.

In my role as Special Events Director, I oversaw a group of eight committee members and, with the committee, organized five TFS-related events over the Spring semester. These events received an attendance rate of approximately 60-200 guests, depending on the event. In addition to two smaller campus engagement events, my co-directors and I enjoyed organizing the following events:

Fashion's Night Out:

An event dedicated to celebrating the night before The Fashion Show
Planned activities, catering, photo opportunities, and more for a group of 200+ attendees
Selected ballroom venue to give the event a formal, glamorous feel

Launch Party:

An event dedicated to the launch of the 2024 Fashion Show Guest Company and TFS 2024 merchandise
Took an eccentric approach to this event, creating new experiences for attendees, such as a table-wide charcuterie board and a fun guessing game for attendees to try to guess the Guest Company before the reveal

Meet the Judges:

A networking event held to give attendees the opportunity to meet the judges for The Fashion Show's garment submissions and learn about their different career paths
Selected a new professional conference venue for this event and organized a photo station for guests to receive free professional headshots

Philanthropy Committee Director (Fall 2022-Spring 2023)

Philanthropy Committee 2023 at the Sustainability Workshop.

Philanthropy Committee members cutting out fabric for HugHats.

My Philanthropy co-directors and me at The Fashion Show 2023.

As a Philanthropy Director, I was responsible for organizing philanthropic efforts for 50+ members of The Fashion Show, communicating with eight local volunteer organizations, and marketing the positive impact of TFS on the local community.

My codirectors and committee organized the following philanthropic events:

HugHats:

Organized a partnership with HugHats, an organization that provides fleece hats to young hospital patients
Invited volunteers from the TFS and Iowa State community to decorate hats utilizing scrap fabric
Created 130 uniquely-crafted hats to donate to various hospitals and organizations throughout Iowa

Dress for Success Pop-Up:

Hosted a pop-up event for Dress for Success, a not-for-profit organization that provides underprivileged women with professional attire
Collected clothing from the Ames community to produce a thrifting event
Raised over $500 to donate to Dress for Success

Sustainability Workshop:

Created a "Sustainability Workshop," during which information was presented on how to repurpose clothing
Upcycled leftover t-shirts from our Dress for Success event into plant hangers
This was the Philanthropy Committee’s first time running the Sustainability Workshop

Social Media Committee Member (Spring 2022)

I served as a Social Media Committee Member for The Fashion Show 2022. I was tasked with creating video and flat lay content for The Fashion Show's Instagram. I also presented new ideas each week to my committee about creating more lifestyle-based social media content on all TFS social pages to increase follower count and online engagement.

Self-care themed flatlay I arranged for a TFS Instagram giveaway to promote engagement.

I filmed a behind-the-scenes video reel of a TFS set-building session to give viewers an in-depth look at TFS.