The Fashion Show
The Fashion Show (TFS) is Iowa State's annual runway show, the largest student-run fashion show in the country. I am currently the Outreach Producer for TFS 2025 and have been loving every aspect of this role! I have had the opportunity to serve as a TFS Special Events Director, Philanthropy Director, and Social Media Committee Member. Take a look at my past three years with The Fashion Show!
The Fashion Show 2023 with Guest Company Steve Madden.
Special Events Committee Director (Fall 2023-Spring 2024)
In my role as Special Events Director, I oversaw a group of eight committee members and, with the committee, organized five TFS-related events over the Spring semester. These events received an attendance rate of approximately 60-200 guests, depending on the event. In addition to two smaller campus engagement events, my co-directors and I enjoyed organizing the following events:
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Fashion's Night Out: For this event dedicated to celebrating the night before The Fashion Show, my committee and I planned activities, catering, photo opportunities, and more for a group of 200+ attendees. With the ballroom venue and awards ceremony, the event truly had a formal, glamorous feel.
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Launch Party: This event was dedicated to the launch of the 2024 Fashion Show Guest Company and TFS 2024 merchandise. My committee and I took an eccentric approach to this event, creating new experiences for attendees, such as a table-wide charcuterie board and a fun guessing game for attendees to try to guess the Guest Company before the reveal.
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Meet the Judges: This networking event was held to give attendees the opportunity to meet the judges for The Fashion Show's garment submissions and learn about their different career paths. My co-directors and I selected a new professional conference venue for this event and organized a photo station for guests to receive a free professional headshot.
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Venue and turnout for Fashion's Night Out 2024.
Meet the Judges panel decorated with personalized gift boxes.
Special Events Committee at the Launch Party 2024.
Philanthropy Committee Director (Fall 2022-Spring 2023)
As a Philanthropy Director, I was responsible for organizing philanthropic efforts for 50+ members of The Fashion Show, communicating with eight local volunteer organizations, and marketing the positive impact of TFS on the local community.
My codirectors and committee organized the following philanthropic events:
HugHats: My committee organized a partnership with HugHats, an organization that provides fleece hats to young hospital patients by inviting volunteers from the TFS and Iowa State community to decorate hats utilizing scrap fabric. We created 130 uniquely-crafted hats to donate to various hospitals and organizations throughout Iowa.
Dress for Success Pop-Up: We hosted a pop-up event for Dress for Success, a not-for-profit organization that provides underprivileged women with professional attire. My committee collected clothing from the Ames community to produce a thrifting event, raising over $500 to donate to Dress for Success.
Sustainability Workshop: My committee created a "Sustainability Workshop," during which we presented information on how to repurpose clothing and upcycled leftover t-shirts from our Dress for Success event into plant hangers. This was Philanthropy Committee’s first time running the Sustainability Workshop, and it was a great success!
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Philanthropy Committee 2023 at the Sustainability Workshop.
Philanthropy Committee members cutting out fabric for HugHats.
My Philanthropy co-directors and me at The Fashion Show 2023.
Social Media Committee Member (Spring 2022)
I served as a Social Media Committee Member for The Fashion Show 2022. I was tasked with creating video and flat lay content for The Fashion Show's Instagram. I also presented new ideas each week to my committee about creating more lifestyle-based social media content on all TFS social pages to increase follower count and online engagement.
Self-care themed flatlay I arranged for a TFS Instagram giveaway to promote engagement.
I filmed a behind-the-scenes video reel of a TFS set-building session to give viewers an in-depth look at TFS.